When you say fashion in Switzerland, you say casual clothing. People in Switzerland like to dress casually, relaxed but they also love adding a little twist to their everyday outfits.
Swiss also prefer quality over quantity, which makes sustainable fashion brands really popular here. From sustainable leather jewellery and luxury handbags to sustainable fur products, Swiss designers are switching their trade towards eco fashion.
If you travel to Switzerland you will want to go shopping like a boss to Strellson, Bally or Navyboot. Or, if you are in search of more affordable fashion brands, you should go for Tally Weijl or Chicorée which is growing in popularity, especially among young Swiss fashionistas.
But if you really want to find out all about fashion and lifestyle in Switzerland, you can’t afford to miss some very creative bloggers. We asked the SEO specialists of Minthical Brand Stories to take a look on the hottest bloggers of Switzerland at the moment and they come with a really nice list showing the most popular fashion bloggers in Switzerland right now.
Kristina is a real star, and one of the most famous digital influencers in the world. In 2015 she became the face of L’Oréal Paris and has been working for years with various prestigious luxury and fashion houses such as Thierry Mugler, Dolce Gabbana, Dior, Louis Vuitton or Cartier. For fashion inspiration, check out her blog, Kayture.
If you are looking for a real travel, lifestyle and fashion guide, check out Tiphaine Marie’s blog, that will charm you with beautiful images and inspired style tips that can help you transform your wardrobe.
wearing my new @dolcegabbana boots i scored at 70% off 🖤 almost all of the designer stuff i buy is either vintage or discounted — @bestsecret is a member only shopping site that offers super interesting deals on thousands of designer items! check out the link in my bio for an exclusive access #bestsecret #fashion #ad
Soraya graduated from London College of Fashion with a Fashion Journalism Master’s degree and she passionately embraces new and exciting design in all of its forms. Soraya’s notorious blog is constantly evolving and inspiring as a staple in the fashion community.
Blaastyle is another Swiss style blog that receives increasing recognition in Switzerland and internationally. Born in Switzerland of Swiss and Asian parentage, Romina is a Swiss fashion blogger and young entrepreneur based in Lausanne who started blogging at the age of 16. If you are ready for some really cool stuff, check it out here.
Founded in 2013 by Alison Liaudat, Bangbangblond is a personal style website based in Switzerland. Born in Canada but growing up in the Swiss Riviera, Alison had the chance to work with a selective variety of brands since her beginnings in the fashion industry, including Calvin Klein, Levi’s, H&M, Diesel, Zalando, Redken, Longchamp to MAC cosmetics & L’Oréal. Currently Swiss Ambassador of Calvin Klein and Redken, Alison shares on her blog her passion for fashion, beauty and lifestyle. Check it out here.
Yolicia is a Fashion Street Blogger, as well as a Management and Psychology student. Born and raised in the French part of Switzerland, her blog has become a brand that represents her authentic style and approach to fashion.
The Fashion Fraction blog was founded in 2010 by Michèle (25) who decided to redesign it completely in 2014. Today the “The Fashion Fraction” concept counts for one the best known and read fashion blogs in Switzerland and it still grows in terms of quality and high class partners climbing on board.
Currently Wearing is a Swiss lifestyle and fashion blog that showcases personal style with positive vibes. Miriam was born in Prague, the capital of the Czech Republic and moved to Geneva after her university studies.
TheVogueWord is also a popular fashion-and lifestyle blog based in Switzerland founded by Vanessa Ciliberto, a 25 years old Italian girl, living Zürich, Switzerland. If you are passionate about travel and style, this is the place to be.
Those of you who are into sports, travel and romantic outfits should definitely check out Cristina Gheiceanu’s blog. She also shares valuable beauty tips!
ElviraAbasova.com, formerly known as TheRussianCode.com, is a Fashion, Beauty and Lifestyle blog created in 2012 by Elvira Abasova and Charles Legrand. The blog is a rich collection of beauty, lifestyle and fashion tips you will be delighted to discover.
Sarah Quan is a fashion blogger and freelance writer based in Lausanne, Switzerland. She is studying a Bachelor Degree in Design Management Intl. at the Lucerne University of Applied Sciences and Arts. Fashionboho is the reflection of Sarah Quan’s outfits, inspirations, travels and way more.
French, based in Switzerland, the founder of this amazing style blog is a young man who has developed a growing interest in men’s fashion and styling. INFASHIONITY is turning into a menswear platform, with editorial content as well as news about men’s fashion in general.
This is the personal style blog of Anna (Anaïs) Maradan, mainly focused on what she wears, what inspires her, traveling tips and beauty stuff. Swiss born and raised in Montreux, Anna has a full time job since 2014 in a Hotel Management School but fashion blogging is her strongest passion.
The Swiss blogger Daniela Correia confesses fashion is her second skin. After graduating from the University of Applied Science in Economics with special mention in Marketing and Communication, Daniela decided to start a new adventure into Blogging. Check out the result.
I love Fall season! 🖤 don't you? This feeling to wear your fav coats again or put tons of clothes on you to get all comfy and cosy ✖️ and you, what do you love about Autumn? ___ #blogger_ch #bloggers_ch #blogging #swissgirl #switzerland #zurich #fashionista #fashionblogger #instadaily #photooftheday #outfitoftheday #liketoknowit #fallseason #outfitideas #outfitinspo #inspirationstyle #modelswanted #fashionweek #fashionlook #empiregoals #modaeestilo #zalando #newlook #dosenbach #bikbok #fakefurcoat
Entredois is the blog of a half Portuguese half Swiss girl living in Switzerland. Sandra’s passion for travel, food and fashion made her found this amazing blog that you must check out.
Sofia from BeSoTrendy is a 29 years old woman originally from Bordeaux, France. She has lived for several years in Switzerland and is currently based in Geneva. She has always been passionate about fashion and decided to do something about it when creating this amazing blog after her participation at French TV show “Les reines du Shopping”. Her blog features collaborations with Swiss brands like: Manor, Globus, fitntasty, Let’s go fitness, Avinas Jewelry.
Got nominated by the beautiful @morethanyoucantake to do “ 10 things people don’t know about me”😝 1. I might not look like it is but I am a foodie person and had the chance to eat whatever i want and never put on weight until last year since i am careful with what i eat，its not about chocolate it's more about pizza/pasta 🍕 🍝 2. I can call my mum up to 4 times a day don’t even ask what we talk about my mum has always something to say and so do I 👯 3. I love to dance and dance everyday facing my livingroom mirror 😜 4. I am very sensitive and can cry easily while watching a movie or a tv show 5. I Dont drink alcohool and i am always the one dancing on the table and so my friends keep aksing if my mojito is really virgin 6. I am fascinated by clouds and sky can watch it for hours and always be so enthusiastic 7. I am “positivity” enthusiast and strongly believe in the power of thoughts and the attraction law ✨ 8. I am a homebody, "person who prefers to stay home rather than go out" and I can spend days without going out (my husband is opposite 🤔) 9. I can’t sleep with lights on and need a complete black out，like even the red light of Tv in the hotel room disturbs me🙈 10. I am a passionate and love inconditionnally but i am so picky with people I decide to spend time with . I nominate @cristinagheiceanu @morganeschaller @sindiarifi @oubillla @aesthetic.ally @leilaeggan @livingeneva to reveal 10 things people might not know about you😘
Yousra Zein is a Swiss-Tunisian woman living in Lausanne, Switzerland who is passionate about fashion, design, photography and architecture. If your are looking for inspiration for feminine, casual-vintage outfits, you have arrived at the right place.
This goes to the ladies who show impeccable style on a daily basis but not only; the ladies who demonstrate courage, strength, patience against social, work or political pressure just to dare to be themselves in a world where they are too often told to do otherwise. The spotlights are not on you, but you are my heroes. #septemberissue #voguearabia 📸: @francesco_scotti_
“Mercredie” has conquered the blogosphere with her wonderfully inspired blog on beauty, hair style, marriage and travel. She has been featured in famous lifestyle and fashion magazines as a true inspiration for women in Switzerland and all over the world.
Aenymblaze is a style blog founded by a 22 year old explorer, daydreamer, life lover and traveller based in Switzerland. If you follow her, you’ll discovered her passion for clothes, accessories, trips all around the world, palms, tattoos and shoes.
Steven Epprecht has decided to launch Sesignaturestyle blog to share his experiences as an international male model and event host. He is based in Zurich, Switzerland however traveling the world due to his job. According to his work as a model he is familiar with fashion, lifestyle and travel.
The aim of these blogs is to reveal and celebrate beauty and style in Switzerland. Through the eyes of these bloggers, you can discover the multiple facets of Switzerland fashion and lifestyle. The reason we love reading fashion blogs is because in a flash you can see what’s on trend right now and adopt what relates to you and your style goals. Fashion blogs often represent the real life and what real people really wear. We hope our selection inspires you and shows you a bit of the eclectic fashion scene in Switzerland.