The Most Popular Fashion Bloggers in Switzerland

When you say fashion in Switzerland, you say casual clothing. People in Switzerland like to dress casually, relaxed but they also love adding a little twist to their everyday outfits.

Swiss also prefer quality over quantity, which makes sustainable fashion brands really popular here. From sustainable leather jewellery and luxury handbags to sustainable fur products, Swiss designers are switching their trade towards eco fashion.

If you travel to Switzerland you will want to go shopping like a boss to Strellson, Bally or Navyboot. Or, if you are in search of more affordable fashion brands, you should go for Tally Weijl or Chicorée which is growing in popularity, especially among young Swiss fashionistas.

But if you really want to find out all about fashion and lifestyle in Switzerland, you can’t afford to miss some very creative bloggers. We asked the SEO specialists of Minthical Brand Stories to take a look on the hottest bloggers of Switzerland at the moment and they come with a really nice list showing the most popular fashion bloggers in Switzerland right now.

Kristina Bazan

Kristina is a real star, and one of the most famous digital influencers in the world. In 2015 she became the face of L’Oréal Paris and has been working for years with various prestigious luxury and fashion houses such as Thierry Mugler, Dolce Gabbana, Dior, Louis Vuitton or Cartier. For fashion inspiration, check out her blog, Kayture.

Tiphaine Marie

If you are looking for a real travel, lifestyle and fashion guide, check out Tiphaine Marie’s blog, that will charm you with beautiful images and inspired style tips that can help you transform your wardrobe.

Soraya Bakhtiar

Soraya graduated from London College of Fashion with a Fashion Journalism Master’s degree and she passionately embraces new and exciting design in all of its forms. Soraya’s notorious blog is constantly evolving and inspiring as a staple in the fashion community.

Feels good to wear warmer clothes again 🇬🇧 ph: @morganelay #london

A post shared by S o r a y a (@sorayabakhtiar) on


Blaastyle is another Swiss style blog that receives increasing recognition in Switzerland and internationally. Born in Switzerland of Swiss and Asian parentage, Romina is a Swiss fashion blogger and young entrepreneur based in Lausanne who started blogging at the age of 16. If you are ready for some really cool stuff, check it out here.

Alison Liaudat

Founded in 2013 by Alison Liaudat, Bangbangblond is a personal style website based in Switzerland. Born in Canada but growing up in the Swiss Riviera, Alison had the chance to work with a selective variety of brands since her beginnings in the fashion industry, including Calvin Klein, Levi’s, H&M, Diesel, Zalando, Redken, Longchamp to MAC cosmetics & L’Oréal. Currently Swiss Ambassador of Calvin Klein and Redken, Alison shares on her blog her passion for fashion, beauty and lifestyle. Check it out here.

Wallace Yolicia

Yolicia is a Fashion Street Blogger, as well as a Management and Psychology student. Born and raised in the French part of Switzerland, her blog has become a brand that represents her authentic style and approach to fashion.

[ I didn't say it was your fault, I said I was blaming you. ]

A post shared by Yolicia Fashion Blogger (@wallaceblog) on

Michèle Krüsi

The Fashion Fraction blog was founded  in 2010 by Michèle (25) who decided to redesign it completely in 2014. Today the “The Fashion Fraction” concept counts for one the best known and read fashion blogs in Switzerland and it still grows in terms of quality and high class partners climbing on board.

Paris exists to remind you that your dreams are real #deuxbaguettessilvousplaît

A post shared by Michèle Krüsi (@thefashionfraction) on


Currently Wearing is a Swiss lifestyle and fashion blog that showcases personal style with positive vibes. Miriam was born in Prague, the capital of the Czech Republic and moved to Geneva after her university studies.

Vanessa Ciliberto

TheVogueWord is also a popular fashion-and lifestyle blog based in Switzerland founded by Vanessa Ciliberto, a 25 years old Italian girl, living Zürich, Switzerland. If you are passionate about travel and style, this is the place to be.

Cristina Gheiceanu

Those of you who are into sports, travel and romantic outfits should definitely check out Cristina Gheiceanu’s blog.  She also shares valuable beauty tips!

I love the smell of autumn 🍁

A post shared by Cristina Gheiceanu (@cristinagheiceanu) on

Elvira, formerly known as, is a Fashion, Beauty and Lifestyle blog created in 2012 by Elvira Abasova and Charles Legrand. The blog is a rich collection of beauty, lifestyle and fashion tips you will be delighted to discover.

Sarah Quan

Sarah Quan is a fashion blogger and freelance writer based in Lausanne, Switzerland. She is studying a Bachelor Degree in Design Management Intl. at the Lucerne University of Applied Sciences and Arts.  Fashionboho is the reflection of Sarah Quan’s outfits, inspirations, travels and way more.

Back in Switzerland [for sure] 🌾🌾🌾 #backhome #switzerland #ootd

A post shared by Sarah Quan – Fashionboho (@sarah_fashionboho) on


French, based in Switzerland, the founder of this amazing style blog is a young man who has developed a growing interest in men’s fashion and styling.  INFASHIONITY is turning into a menswear platform, with editorial content as well as news about men’s fashion in general.

🎨 / #london

A post shared by InfasHionity Men Fashion Blog (@infashionity__) on

Anna Maradan

This is the personal style blog of Anna (Anaïs) Maradan, mainly focused on what she wears, what inspires her, traveling tips and beauty stuff.  Swiss born and raised in Montreux, Anna has a full time job since 2014 in a Hotel Management School but fashion blogging is her strongest passion.

Salut la frange 🌼

A post shared by A N N A M A R A D A N ✖️✖️ (@annamaradan) on

Daniela Correia

The Swiss blogger Daniela Correia confesses fashion is her second skin. After graduating from the University of Applied Science in Economics with special mention in Marketing and Communication, Daniela decided to start a new adventure into Blogging. Check out the result.

Sandra Rodrigues

Entredois is the blog of a half Portuguese half Swiss girl living in Switzerland. Sandra’s passion for travel, food and fashion made her found this amazing blog that you must check out.


Sofia from BeSoTrendy is a 29 years old woman originally from Bordeaux, France. She has lived for several years in Switzerland and is currently based in Geneva. She has always been passionate about fashion and decided to do something about it when creating this amazing blog after her participation at French TV show “Les reines du Shopping”. Her blog features collaborations with Swiss brands like: Manor, Globus, fitntasty, Let’s go fitness, Avinas Jewelry.

Got nominated by the beautiful @morethanyoucantake to do “ 10 things people don’t know about me”😝 1. I might not look like it is but I am a foodie person and had the chance to eat whatever i want and never put on weight until last year since i am careful with what i eat,its not about chocolate it's more about pizza/pasta 🍕 🍝 2. I can call my mum up to 4 times a day don’t even ask what we talk about my mum has always something to say and so do I 👯 3. I love to dance and dance everyday facing my livingroom mirror 😜 4. I am very sensitive and can cry easily while watching a movie or a tv show 5. I Dont drink alcohool and i am always the one dancing on the table and so my friends keep aksing if my mojito is really virgin 6. I am fascinated by clouds and sky can watch it for hours and always be so enthusiastic 7. I am “positivity” enthusiast and strongly believe in the power of thoughts and the attraction law ✨ 8. I am a homebody, "person who prefers to stay home rather than go out" and I can spend days without going out (my husband is opposite 🤔) 9. I can’t sleep with lights on and need a complete black out,like even the red light of Tv in the hotel room disturbs me🙈 10. I am a passionate and love inconditionnally but i am so picky with people I decide to spend time with . I nominate @cristinagheiceanu @morganeschaller @sindiarifi @oubillla @leilaeggan @livingeneva to reveal 10 things people might not know about you😘

A post shared by S O F I A | (@besotrendy) on


Yousra Zein is a Swiss-Tunisian woman living in Lausanne, Switzerland who is passionate about fashion, design, photography and architecture. If your are looking for inspiration for feminine, casual-vintage outfits, you have arrived at the right place.


“Mercredie” has conquered the blogosphere with her wonderfully inspired blog on beauty, hair style, marriage and travel. She has been featured in famous lifestyle and fashion magazines as a true inspiration for women in Switzerland and all over the world.


Aenymblaze is a style blog founded by a 22 year old explorer, daydreamer, life lover and traveller based in Switzerland.  If you follow her, you’ll discovered her passion for clothes, accessories, trips all around the world, palms, tattoos and shoes. 


Steven Epprecht has decided to launch Sesignaturestyle blog to share his experiences as an international male model and event host. He is based in Zurich, Switzerland however traveling the world due to his job. According to his work as a model he is familiar with fashion, lifestyle and travel.

The aim of these blogs is to reveal and celebrate beauty and style in Switzerland. Through the eyes of these bloggers, you can discover the multiple facets of Switzerland fashion and lifestyle. The reason we love reading fashion blogs is because in a flash you can see what’s on trend right now and adopt what relates to you and your style goals. Fashion blogs often represent the real life and what real people really wear. We hope our selection inspires you and shows you a bit of the eclectic fashion scene in Switzerland.

Thanks to: Minthical SEO team  – for the list & data

Text by: Magda Oltean

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About the Author : Magda

Magda is a dreamer & an enthusiastic writer, in love with turquoise and traveling. She dislikes artichokes, is an avid worker and goals achiever, a proud Romanian and a vintage enthusiast. Magda brings her love for retro and vintage pieces into a modern, creative and funny context both on Les Toiles and her own blog Magda Oltean

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    TexMex January 15, 2018 at 11:12 pm - Reply

    Mais vous êtes sérieux ?!? Vous n’avez jamais entendu parler des influenceurs qui achètent à la pelle leur popularité ?!! Renseignez vous avant de vous vanter d’une sélection qui traite de «popularité».
    Choqué d’un article qui mélange les usurpateurs de vrais influenceurs … et qui n’est de loin pas complet.

    • Magda January 16, 2018 at 10:26 am - Reply

      Bonjour. L’article a été fait en fonction de leur popularité en ligne et le plus haut classement de Google. Si le blogueur est actif et a des réponses de personnes, elles sont dans la liste. Donc, sur la base de ce que Google dit être mieux classé, vous avez les résultats dans notre article.

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