Today we go towards the other side of daily routines. Introducing “Daily Rituals”, the new campaign realised by Laura Fele & Jagoda Wisniewska, a creative duo working together between Italy and Switzerland. The two creatives worked on a new visual content for CPress – a London-based cold press juice bar and untraditional coffee shop all in one. Cpress is a place where they juice, bake, blend, and grind daily to deliver fresh and organic food for their customers. Definitely a spot to check out when you are in London next time and looking for a good lunch spot or coffee break place with healthy options.
We are happy to share the rusts of this creative collaboration. Laura Fele, responsible for art direction and styling , explains the idea behind the photoshoot: “After having familiarised ourselves with the visual language of the sleek, cold pressed juice industry we decided we wanted to do something completely new and different for this project. What struck us as interesting is the fact that inside a seemingly innocuous juice bottle is a product that’s utterly delicious and nourishing. As they say, it’s what’s on the inside that counts”.
Fele continues to explain the process behind the styling and props selection: “The treatment of the juice became synonymous with the most luxurious and high end cocktail, elevating it to a realm where cut crystal glass and expensive jewellery could come to represent a simple daily ritual: juice”.
That’s how we should treat all our days; carving out a little time every day for exercising, getting a manicure done or just enjoying a recharging break with nutritious food that’s exciting, delicious and makes you truly feel good. Pop a bottle and take your crystalware out, it’s juice time!