A Minthical and Les Toiles Studio story!

It’s high time we finally connected the dots for you and explained why you keep hearing two names and we continuously link the two together: Les Toiles Studio and Minthical. After all, we are a big happy family that works together to create beautiful things, but you still need to understand.

As you know by now, Les Toiles Studio is our creative online shop turned at a later stage into an online blog/magazine. The sole purpose of it is to promote smaller businesses in the French speaking part of Switzerland and connect our readers with awesome people, places and businesses. This is where you see all these crazy shootings we do, where you can read all the details about businesses and the people running them and where we show and test cool products for you.

What you probably know less is that Les Toiles Studio was built by Minthical, a communication agency with headquarters in Lausanne and another office in Bucharest, Romania. Minthical has been on the market for 5 years, but was previously known as dgdesign, until last year when a full rebranding took place. Minthical has not only built the website, but came up with the concept and idea of building a new outlet for them to express themselves more creatively and to talk about all areas they are passionate about.

It is in Minthical’s offices that Les Toiles resides as well!

While projects at Minthical are interesting and challenging, it is often that they become repetitive. So, in order to keep daily life challenging and fun, Les Toiles was born and since its creation, it has now evolved into an online magazine that many like to read.

Both of these two brands fall under the umbrella of Seemly Brands SARL, the legal entity that represents both of these two brands. So, it seems like you need to get used to three names now. Oh, and pretty please, if you send us parcels, use the Seemly Brands SARL denomination, otherwise your parcels and letter will be returned.

The biggest advantage we have in having Minthical back Les Toiles is that we have numerous resources at our disposal. Apart from our awesome photographer and the great editors that work on Les Toiles, we have a few designers and web developers that help make things looking prettier and work better! We are also able to server our clientele better and they can stay with us for a complete service offering: from the classical shoots we can propose them, to design, development and help with social media.

With a bit more information you can now ask us anything and you know we will be there to answer!

We thank you for your support so far and for the advice we got on the way! We hope you will stick to us in the future, as we are preparing more cool things!

Text: Magda Oltean 
Photographs: Jagoda Wisniewska

Realised in Lausanne, December 2017

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About the Author : Magda

Magda is a dreamer & an enthusiastic writer, in love with turquoise and traveling. She dislikes artichokes, is an avid worker and goals achiever, a proud Romanian and a vintage enthusiast. Magda brings her love for retro and vintage pieces into a modern, creative and funny context both on Les Toiles and her own blog Magda Oltean

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